I have realised that i am going to need to brand my artist for the three products that I am going to produce.  After looking at different artists they tend to keep a similar image all the time. An example of this would be pete Doherty who tends to wear hats whist in the media and smoke cigarettes. I am going to keep the same brand image as fans of the artists usually like them for their image too and if you changed their image they may go off the artist.