synopsis of film and sequence

For my music video they will be three main characters with the artists playing the main role. The story will contain the musician playing throughout with a story line during the video. The artists song is called "I'm happy your happy" And I am going to base it on the artists feelings for a girl although she is already in a relationship with someone else and isn't interested in him. In the end he finally see's that there is no point feeling the way he does so he goes back to his friends and has a good time. It will contain shots of the girl and her boyfriend.

planning - equipment and technologies being used

the equipment and technologies that are going to be used are a tripod and a video camera. The tripod will ensure my shots keep still and help me move the camera without it shaking to create realism. The camera will be used for recording the music video. I will have to use an ipod so when the music video is being recorded it will be lip sinked. I will be using photoshop and InDesign These will be used to help me create digipack and poster. I will also be using final cut to edit my music video.

ancillary task examples

Here are two examples of similar products to what i am going to use for my other two ways of advertising my artist. One is a digi pack and the other is an advertisement promoting the album which would appear in a music magazine such as NME. A digi pack maybe something that is advertised online and offers something extra than just buying the album itself from a store. It may contain and extra track or information about the artists or the album. I think this is another good way of advertising and promoting the album.Of course a digi pack uses codes and conventions which i will need to follow. these will include : visuals are key to the promotion, Images of the artists/band and instruments. Lists of songs included. The album name and the name of the band or artist. Information about the artist. there background and type of music. reviews e.g four stars. The top image is the back cover of Keith Urban's Greatest hits. Here is a country singer and it shows him playing the guitar but also containing the track details. The other image is the album cover for a Keith Urban album. It shows him on his own in a secluded area. This is a great example for my digipack as i will be using something like this

I have realised that i am going to need to brand my artist for the three products that I am going to produce.  After looking at different artists they tend to keep a similar image all the time. An example of this would be pete Doherty who tends to wear hats whist in the media and smoke cigarettes. I am going to keep the same brand image as fans of the artists usually like them for their image too and if you changed their image they may go off the artist.

institution

Taylor swift is one of the biggest acoustic folk artists in the world. The record label she is associated with is big machine records. This is important because they specialise in country music. As this is the genre i am going to use the artist would most likely be associated with this sort of label which have a specific genre. The role of the music video is to advertise the music video even more than just on the radio or charts. This is because of my audience questionnaire where i found people often use sites such as youtube and watch music channels to find out about music.

audience research

I made an audience questionnaire to help me when making my music video. when i asked what genre of music do they listen to the most popular answers where pop, indie, R&B and acoustic folk. I think this shows that there is room for a younger generation which like the genre acoustic folk. When asking what the audience prefer in a video either narrative or genre i found the results very similar. This has helped me as in my video i am now going to include both so the video will appeal to everyone. When i asked what do they like the music video to be like i found that the most popular answer was to fit the song instead of random. Because of this i am going to include shots in my video which fit with the lyrics. I also tried to found out where the audience watch music videos. I found that they watch music channels and watch them on the internet on sites such as youtube. Because of this i found that my audience are specifically going out there way to watch them. Because of this is would be good to advertise my video on the internet

Top 10 album sales ever

After looking at the top ten albums of all time i have found that there is a wide range of genres in the top ten. Michael Jackson was clear of any other album with thriller. This was the genre of pop. ACDC where also in the top ten with the rock genre. The Bee Gees with disco and pink floyd with progressive rock. although the genre of the music what i have chosen isnt in the top ten Shania Twain came 11 with 39 million albums sold. i think this shows there is still room for acoustic folk to be a popular genre which is why i have chosen that genre for my video.

media laguage of different music vidoes

Music videos usually use specific traits and ideas. Music vidoes dont have to have a narrative but some do to fit the lyrics and tempo of the song. whether a song has a narrative or not can sometimes depend on the genre of the song in the video. Often in songs about love a simple storyline is added to show what the lyrics of the song are about. Altough in a genre such as indie i have found that there isnt really a narrative. I think this is because the audience of the indie/rock music genre are more intrested in appreciated the music and the instruments being played than a narrative itself. The mise en scene also tends to be different too. I have found in songs about love the lighting tends to be high hey to show the song as happy and appeal to everyone. In the indie genre the lighting seems to be more low key and less appealing. This is because they are already trying to appeal to a specific audience and not everybody. Now i have watched these music video i have found that they do fit goodwins theory and different genres do have different styles. Because my genre of music is acoustic folk this meens there is going to be a narrative that fits the song. although the music being played is also going to be in the video so that the music can be appreciated by a certain audience.