Initial ideas

A music video is a new way of promoting music and a new way of getting an audience to hear an artists song. A man called Andrew Goodwin came up with features which typified a music video narrative. He believed that there is a relationship between the lyrics and the visuals and the music and the visuals. A particular genre of music has its typical style of video and usually its own conventions. A music video is probably the the only type of video where there doesn't have to be a narrative and can do anything it wants. Sometimes they can have a narrative but a lot of time they don't make sense at all. This could be because people want to see the artists as they can be seen as icons.. An artists can develop there own iconoligy, This is where an image is created of an artist and becomes part of them throughout there musical career. .I am Tom Bousfield and my initial ideas are going to portray an acoustic/folk solo artist playing a song called 'I'm happy your happy" Due to the song name and the genre of music some of the ideas that i have at the moment are going to contain the musician playing with a narrative during the song e.g the emotions of a person during the day. I am going to decide my audience by putting them into characters. Gender, Race, Age, Special interest. I think the gender of the music genre would appeal to everyone.i think the race would appeal to british and western americans. The age would be over 40 as this genre of music has only just started getting popular again. Although i do think there is a group for a new young growing audience as the genre will be looking to expand to a wider audience. To find out i am also going to do an audience questionnaire to find out if a younger audience would be interested in the genre. If so i will also try to appeal to them in my video. I think there definitely is a specific interest as it isnt the most popular genre of music e.g. there is a country folk show on a weekend night on radio 2.